3D virtual tours have a positive impact on your digital marketing, social media, and websites.
Most importantly, 3D virtual tours in digital marketing are effective. Here are a few ways to show you how:
Adding virtual tour technology will bring more unique visitors to your site. It will increase your number of returning visitors, and best of all, it will get people talking about you when they are offline.
If you are considering doing a 3D virtual tour, you are adding some great value to your website. Learn some of the most important benefits they can add to your digital marketing.
The Internet is a portal, and a 3D tour is an opportunity for you to market to the broadest audience possible.
The way 3D virtual tours benefit real estate digital marketing
3D tours’ benefits for real estate are countless. 3D virtual tours have proven to sell houses faster since the tour is an open house available 24/7. With a market full of competitors, 3D tours allow you to stay above the competition. Tours that come with a 3D virtual tour of a property will engage more people and get up to 400% more views! Property listings with virtual tours receive over 40 percent more clicks compared to those using images.
More clicks translate into higher traffic stats and increased sales.
Additionally, your real estate website will rank better in search results. If real estate is your industry, you should be familiar with Matterport technology by now. If you are a realtor or broker and your listing does not have a 3D virtual tour, you could be missing out on the potential a 3D tour has. For example, during COVID-19, 3D virtual tours helped the real estate industry by keeping sales up. Clients found the virtual tours gave them a good feel for the floor plan and flow of the home and kept making offers without even seeing the house.
According to a survey by Matterport, these tours are making potential buyers 60% more likely to email and 95% more likely to call an agent with a 3D tour. It is no wonder that top brokerage companies highly recommend offering 3D virtual tours in their agencies.
3D tours also benefit commercial retail and marketing.
Without a doubt, retail is another industry that benefits from 3D virtual tours. Showing people your establishment allows potential clients to make better decisions when visiting your place because your buyers are online.
When you provide a 3D virtual tour to your customers, you are taking them into your place where they can appreciate the selection of your products. Using Mattertags in the tours creates links, so people can even shop online while they are touring your establishment.
Also, once you have a 3D tour, your provider can upload your space onto Google Street View.
In addition, adding a virtual tour to your website makes a major impact on your company’s presence online. How so? Because consumers rely on Google Maps and other map websites 44% of the time when beginning their search,
3D virtual tours influence how strong that listing is and how often it appears in organic searches on Google and Maps.
This cutting-edge technology can drive massive traffic to your website from a content point of view.
As a result, you’ll attract more clients.
Reduce your website’s bounce rate. A bounce rate represents the number of visitors who leave a website after seeing just one page.
Besides posting quality content, you can use virtual tours to keep visitors engaged for longer periods.
In general, virtual tours take at least one minute. This means that people will spend more time on your site.
As a result, your bounce rate will drop, and low bounce rates result in more traffic and improved search engine rankings.
They also help increase customer retention and boost your online exposure.
Restaurants are, in our opinion, one of the industries that benefit the most. By adding a virtual tour on your website and in Google Street View, people will have access to your restaurant first.
If you didn’t know, adding the 3D tour to Google Maps will help your restaurant stand out from the competition when searched on Google Maps and Chrome.
Here is why: Because a 3D tour is uploaded with great-quality pictures, rich content, and a full 360-degree view of your space, Google’s engine likes quality and ranks it higher, placing your restaurant ahead of everyone else. Learn more here.
Secondly, owners want to show the audience searching for them the precautions they are taking.
Also, owners want to show how everything is implemented in their restaurants during the COVID-19 crisis. In addition, this brings back trust! Show the layout of your tables so people can see the distance as well and measure it if they want to.
Undoubtedly, another reason to do a 3D tour is to show cleanliness. Our clients want their customers to have access to every angle of the restaurant. They can appreciate the high standards of health regulations. This is a great way to offer customers a better experience of what the restaurant looks like inside. Unlike blurry pictures that don’t show the real features of your restaurant,
3D tours will provide only HD 360-degree walkthrough 4K images, which is the best way to visually market your restaurant and is critical to standing out from the crowd.
Importantly, 3D tours get you quality backlinks. Every time someone shares your virtual house tours online, your site receives a backlink. This not only increases traffic but also helps establish your authority online.
Quality backlinks are a key ranking signal. They can increase brand awareness, strengthen your reputation, and drive traffic for years to come.
How 3D Virtual Tours Benefit Construction
Moreover, construction is also an industry that can benefit from 3D virtual tours. The first benefit is reduced on-site visits. Often, it’s not just the main construction personnel who need to be present at a construction site. Managers and supervisors must also keep a constant eye on the project. Other key team members, such as architects, designers, and even shareholders or company representatives, can benefit from visiting the scene. Fix problems before they occur. The improved accuracy and high level of detail offered by virtual models are major assets.
3D tours help keep the cost down.
It should be noted that a 3D virtual tour gives a construction worker or manager a better picture of exactly what needs to be accomplished. This allows a cut down on the cost spent on unnecessary supplies as well. Waste is reduced, and profits are increased. This means that far fewer foreign materials are ordered, as the exact quantities and reuse feasibility can be determined in advance. Enhance the customer experience.
Building owners and shareholders no longer have to rely on diagrams and drawings to envision the finished product.
What could be a better deal for your customer than a guided tour through your new building before construction has begun? This gives them a greater understanding of the project and a greater ability to communicate exactly what they want before construction is underway. The contractor can manage and meet the client’s expectations. Therefore, 3D tours can cut down on potential changes during the project.
Furthermore, any upgrade collaboration, changes, notes, and questions are reflected in real-time for everyone working on the project. This means multiple team members can be working with a 3D model simultaneously. This streamlines communication and efficiently ensures everyone is on the same page. A 3D virtual tour is improving accessibility and quality control.
This is how 3D virtual tours benefit hotels’ websites and social media.
Not only hotels but also clients will benefit more from 3D virtual tours. They may no longer find it necessary to take time-consuming journeys to visit hotels that they have merely seen in photos. Online clients are now able to experience representations of the room or space you are marketing in a more true-to-life way without leaving their homes. Using Matterport technology, it allows customers to get a real sense of how the hotel looks and feels beyond static photography.
In the era of social distancing, cost-effective, immersive 3D virtual tours are an essential part of successful marketing.
When it comes to hotel marketing, this is a great way to get attention from social media because people show curiosity.
Did you know a great 3D virtual tour is more likely to go viral? People will share it on social networks and tell their friends about it. People enjoy innovation and creativity, and what is better than an immersive experience?
Also, search engines use social media signals as a ranking factor, which means that if 3D tour content goes viral on social networks, it will reflect positively on the rankings of your site. Basically, you’ll get more traffic and appear higher in search results because 3D tours are becoming more popular than they were 10 years ago.
Now that you know how this technology works, we think you should try it yourself! It’s a fantastic way to reach more clients and take your business to the next level.
Contact us for quality virtual house tours, marketing, GMB, and other consulting services! Itourvista 3D has the skills and experience needed to help grow your business.