3D virtual tours proved to be effective on almost all social media platforms.
Being a real estate agent is hard.
Standing out on social media is hard as well.
Most agents and realtors out there can’t spend too much time promoting their websites. However, if you like doing 3D virtual tours of your properties, here are a few tips you need to know. 3D houses are a great and easy marketing tool. Sharing 3D tours on social media is easy, not time-consuming, and effective.
Imagine a homebuyer searching for a house online. They are sweeping through pictures, and 200 photos later, they come across your page.
As they are scrolling on your page, they see a 14-second video of a home like the one below.
3D tour videos are eye-catching.
How so? According to a survey by the NAR Magazine article
About 55% of survey respondents say they’d even consider buying a property sight unseen if there was a 3D tour available in the online listing.
You can check the analytics and see exactly how many viewers interacted with the tour. Even see how many unique visitors have seen the tour instead of just showing photos, which don’t allow you to keep track of your campaign.
The best part is that they can be 3D tours that can be shared on social media and boost your digital marketing.
They can be uploaded to so many platforms, and it’s very friendly to use; there’s no need to download anything. You can send the link in an email, embed it in your website, upload it on MLS, WhatsApp, Facebook, Twitter, and Pinterest, record a video when it autoplays, and upload your space on YouTube.
The Matterport software offers several cool tools for users to experience the 3D tour in many different ways.
There is a play button where the space turns into an automatic video tour.
There is also a measurement tool that is ideal for measuring space. Just these tools will get rid of so many wondering questions, like:
“Will my bed fit in this room?” or “Will my piano fit through that door?”
This is what people commonly wonder when they see still photos. Not with a 3D virtual tour. It won’t be necessary, and its accuracy is 99.9%.
By accessing either through a tablet, PC, mobile device, or even a VR headset, the client or interested party enters an immersive experience since they can access every angle of that space and see it in 360 degrees.
What do you see in a 3D virtual tour?
Everything from a standing point of view The experience feels like you are actually there. The user can navigate from point to point as if they were walking through your space at that moment. In the age of social distancing, 3D virtual tours are now more than ever an essential part of successful real estate marketing and for all businesses.
If you have not seen a 3D virtual tour, let me describe what it is like.
Most cameras scan at a height of 5 feet 4 inches, so your visual is from a standard height, not too high or too low. At the beginning, you click on the link.
This is how the link looks: https://my.matterport.com/show/?m=E53kjkqmexJ
and you can copy and paste anywhere), and it automatically takes you to an upload page. The space will be turned around in the shape of a dollhouse. Once the upload stops, you can access it with your fingers (if you’re using a cellphone) inside the space. You can move around by just clicking any side, and it takes you there. You might get a little lost spinning around trying to relocate, but in a few seconds, you get the hang of it.
But why is a 3D virtual tour on social media an important key to the success of a real estate company?
It’s very simple: buyers research more than 80% of home searches online. That is where you can make an impact.
For example, there was an article on Google about a real estate company that had gone totally 3D virtual on all their houses. Anyone selling or renting had a Matterport 3D virtual tour attached to their listing.
In an interview, the marketing president of the virtual real estate agency said that despite the strict restrictions that existed during the quarantine of the Corona virus, their company managed to generate more than 6 million dollars in sales and rentals.
With the restrictions, people could safely navigate each virtual tour at any time of the day and visit it as many times as they wanted, helping to avoid unnecessary visits to houses that are not to their liking, discarding them faster, and wasting less time.
Thanks to virtual tours, 95% of interested callers made a decision without having seen the house in person.
Let me tell you about a situation, and you tell me how familiar this sounds—how many times have you seen a place in photos? Then, when you visit it in person, are you disappointed to see that the site is way smaller than the photos?
Cameras can deceive space depending on the angle from which the photo is taken.
Real estate photographers use those little tricks. However, those tricks have already gone down in history. Anyone who has a good smartphone can take good photos, there is no doubt, but have you ever looked at the photos online of your favorite product? Whether it’s a BMW car, Nike shoes, or even a Big Mac, were these photos taken with a smartphone? I bet you not!
The idea is to provide better options for those who can’t easily see the property in person.
Without a doubt, it is very advantageous to have the properties made with a professional camera and with good angles, but for us at itourvista3d, we think that for the same money that you are going to spend for some photos, it offers a virtual tour where people can access each space and explore it with 360-degree views.
What other better way do you know to show your space 24/7?
Are you in the flesh or the 3D virtual tour?
Whether it is an open house for a realtor, a car collection, a museum, a school, or an online retail store, the construction progress is reported to supervisors. 3D virtual tours benefit them all.
This is great for businesses that want people to see how amazing their business looks from the inside out or for realtors who want to sell that house fast. You can no longer hold the attention of your clients with just brochures, glossy catalogs, simple images, slideshows, or plain HTML; today you need a high-quality virtual tour that shows and differentiates your offering regardless of price.