Strategies for Utilizing Virtual Tours to Enhance Your Hotel Business
Businesses in the hospitality sector, from restaurants- to resorts, are increasingly turning to online advertising to reach new customers, expand their clientele base, and enhance their internal processes. Many hotels in this age of digital transformation are using virtual hotel tours to connect with prospective guests and keep up with industry trends. Here, you’ll learn all you need to know about hotel virtual tours. Furthermore, we will offer you a few strategies for utilizing virtual tours to enhance your hotel business.
1. Hotel Tour in Virtual Reality
Although realistic and high-quality images may offer potential guests a sense of your hotel in general, they will not do justice to your hotel’s individual character. The best way to advertise your hotel’s features is with a virtual reality tour. This type of tour relies heavily on 360-degree video, which is not hard to make. All you need is a capable camera, at a skilled operator. If you do this, both current and future guests may get a feel for the kind of experience they can expect from their stay at your hotel. One option is to provide a tour of the various room types and an explanation of the amenities and features that each has. Customers feel empowered as they explore the spaces and take charge of their own adventures.
This tour may take guests to any and all aspects of your hotel, not only the rooms. You are welcome to present all of the amenities available, including the conference rooms, dining area, lobby, gym, pool, garden, etc. In this manner, guests will be able to fully appreciate your hotel. Before even checking in, they’ll have scouted out every inch of the hotel. A narrative is required for your videos as well. A hotel’s unique selling proposition may be turned into spoken words for use in virtual reality videos. The vivid pictures enhance the meaning of what you say. People have a natural inclination for stories. Create narratives that immerse guests in the hotel’s past and make them feel like they’re a part of it.
2. A Virtual Viewing of On-site Services and Facilities
When customers take a virtual tour of the hotel’s amenities, they get a glimpse of the property as if they were staying there. For instance, you and your personal trainer may create a virtual reality tour of your gym that shows off all the different exercise equipment and demonstrates how they operate. This concept is transferable to your restaurant as well. Guests will appreciate meeting the person responsible for preparing their meals and touring the kitchen with the chef. It is far more personal than just seeing pictures of your facilities.
The hotel’s lobby, swimming pool, room service, and so on may all benefit from the custom-made visual amenity material that you produce. Because of its familiarity, this will be more memorable to your visitors. If customers get to know the genuine people that work at your hotel, they will be able to put themselves there. A compelling and enjoyable experience is created by combining all these factors, which will attract guests to your hotel.
3. Interactive Tours
Those who take a virtual reality tour benefit greatly from its ability to put them in charge of their experience. You can amplify the intensity of your tour by including interactive elements. It’s impossible to meet everyone’s demands and fulfill everyone’s expectations at your hotel. However, letting people look around your hotel at their own pace will help them know what to expect. To accomplish this, you must ensure that your VR experience is satisfactory. People should be able to pan their heads from left to right and up and down while watching your VR content. Additionally, People like being able to go wherever they want and see whatever they are interested in.
The specifics of these videos are flexible, depending on your target audience and their specific requirements. Imagine you have a library of VR videos that guests can interact with to learn more about the hotel’s amenities, booking options, and other finer points. In that circumstance, consumers may choose the content they want to see. Allow them to try out the things they’re most curious about or need. That’s why you’ll let people engage with your hotel even if they aren’t there in person.
4. Virtual Tour of the Vacation Spot
Tourists love watching travel documentaries. They want to learn more about the surrounding area before making a reservation. A virtual tour of your hotel and the nearby attractions can be a powerful sales tool. Visitors may get a real feel for the area surrounding your hotel by experiencing it in VR. They can interact with local attractions like museums, art galleries, business hubs, restaurants, beaches, and natural beauty. In addition, by placing guests at the center of attention in your virtual tours, you can highlight the local attractions and activities they may enjoy during their stay at your hotel.
You Don’t Have To Do It Alone
If you are not yet sold on utilizing virtual tours for your hotel because you believe it will be too difficult to implement, don’t worry. The perfect time to create a virtual tour is during a commercial move. If you are expanding to a new location or renovating your current one, it is the perfect time to let experts assist you. Not just with the relocation but with the implementation of virtual tours. Taking advantage of this opportunity will save time and money in the long run.
With the strategies for utilizing virtual tours to enhance your hotel business at your disposal, now is the time to take action. These strategies will help you stand out from the competition. Your hotel will gain exposure and visibility, and guests will have more confidence in booking with you. Therefore, don’t wait too long to start
creating your virtual tour.